Hailing from the ‘cultural soup’ of Doncaster, ADMT embodies many moods and flavours across his mainly R&B-tinged pop repertoire. He has risen to prominence with a series of affecting covers recorded in his hometown and released across social media - many of which have been supported by the original artists such as Venbee, Cian Ducrot and 50 Cent, the latter posting ADMT’s reworking of ‘Best Friend’ to his own socials. This has led to shout outs from mega influencers such as Khloe Kardashian, Tommy Mallett and many others. ADMT has been connecting directly with fans through his own music since 2020. Realness and relatability are at the core of what drives him as an artist and his songs touch on everything from mental health to the power of great friendships and the almost inevitable f*** ups we make when having a fun night out. Since his first releases, he has been invited to feature on the Xmas episode of Golden Globe winning TV show Ted Lasso, undertook the Three Peak Challenge for Mind and connected with millions of people online.