ABBAWORLD will make its stunning, sequin spangled, world debut at Earls Court on 27 January 2010. The hugely interactive multi-media experience will take visitors on a mind-blowing journey through ABBAWORLDS 25 rooms, bursting with exclusive music, footage, images and never-before-displayed memorabilia from the personal collections of the worlds most cherished pop icons; Agnetha, Benny, Björn and Frida.

Frida said "On behalf of Agnetha, Björn, Benny and I, we are delighted to be part of ABBAWORLD and to have the opportunity to share our amazing experiences with our fans. The interactive elements mean this is the first time we can actually take them on the journey with us. London has a special place in all our hearts and we are looking forward to the world premiere of ABBAWORLD in January".