The former NEC Arena, which was renamed the LG Arena in 2008 after a sponsorship rights deal with LG Electronics, features brand new seating, hospitality, bars, restaurants and other essential customer facilities as well as improved backstage areas. With a more intimate seating configuration the arena provides an outstanding audience experience and continues the legacy that The NEC Arena began when first opening its doors nearly 30 years ago.

The sponsorship deal with LG Electronics, a global leader in consumer electronics, has helped transform The NEC Arena into a stylish, engaging, must visit, world class venue.

Birmingham City Council has provided funding through a £25 million loan which will be serviced and repaid by improved financial performance from the LG Arena. Regional development agency Advantage West Midlands has also contributed a £3million grant towards the project.

The multi-million pound improvement works are essential to improve ageing facilities and infrastructure and help the venue compete in a global marketplace with a host of newer venues.