In the late 2000’s, when many bands were being strangled by the industry's power structure, Metric undid all their business entanglements and started their own company, Metric Music International (MMI) with the help of independent managers Mathieu Drouin and Françoise de Grandpré.

Today, they're unencumbered and directly plugged into their listeners' hearts. With single “Help I’m Alive”, they became the first band in history to have their first ever top 20 hit at US commercial radio without the backing of a traditional label (a feat they repeated with ‘Gold Guns Girls’). They’ve sold out arenas and headlined festivals.

They’ve had a hand in scoring films for everyone from Edgar Wright to David Cronenberg, and they wrote the theme song for the Twilight Saga: Eclipse soundtrack with composer Howard Shore. They've even performed their song ‘Gimme Sympathy’ at a private event for The Queen. For a band that had always been told they were doing it wrong, the Toronto-based quartet have grown into a fresh model for making it work.